Trust your gut feeling

Posted February 17th, 2006 by konrad

EN: For decision-making in complex situtations it’s better to rely on your gut feeling instead on conscious focusing on the probleme. This “deliberation-without-attention”-effect was described and proven in a recent study by Ap Dijksterhuis et al. [1]. The same issue contains a short summary [2] of this report. Practical IKEA decision studies are included!

[1] Science 17 February 2006: Vol. 311. no. 5763, pp. 1005 – 1007; DOI: 10.1126/science.1121629
[2] Science 17 February 2006: Vol. 311. no. 5763, p. 935 DOI: 10.1126/science.311.5763.935

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